Is UNDERboob the new cleavage? Celebs like Bella Hadid and Kendall Jenner have been trying the daring New Trend

Forget a provocative plunging neckline, or a cheeky sideboob, we’ve spotted a whole host of celebs making another type of style boob over the past few weeks. It’s all about showing off the ‘under-cleavage’ this season. From supermodel Bella Hadid to the Kardashian sisters, it seems this latest boob-flashing trend is a hit, on and off of the beach. But did Rihanna kick start the new cleavage craze? We saw models showing off their underboobs during the singer’s Fenty Puma A/W17 show at Paris Fashion Week back in March.